Jiuhua Mountain in Chizhou has beautiful scenery

In the first half of this year, Jiuhua Mountain Scenic Area received a total of 5.0534 million tourists, a year-on-year increase of 16.09%, and tourism revenue of 6.677 billion yuan, a year-on-year increase of 23.22%, achieving both quantity and quality improvement.

In the hot summer, if you are tired of the life in the “air-conditioned room”, you might as well come to Jiuhua Mountain to experience the “18°C summer”. Take the Huatai Scenic Area cableway and walk halfway up the mountain. The wind blowing into the cabin from the vents begins to be different. It is a cool mountain breeze mixed with the smell of pine and bamboo, which makes people feel comfortable. When you reach the top of the mountain and walk down the cableway, the cool feeling hits you in full swing, which makes people wonder, “Is this still the ‘proper’ dog days?”

On the plank road, there is an endless stream of tourists coming and going, and many people hold the plank road railings to watch the clouds roll and unfold. The “gentle” sunshine makes them stop and “sunbathe for a while”.

“The sky is as blue as a wash, the mountains and forests are particularly green, and the cotton-like white clouds are floating in front of my eyes. Every frame seems to be filled with filters, just like Hayao Miyazaki’s cartoons shining into reality. It’s really shocking.” Tang Jing, a tourist from Henan, came to Chizhou for the first time. She was amazed by the summer scenery of Jiuhua Mountain.

“This is a natural oxygen bar. Every breath of air I breathe is refreshing, and the climate is pleasant and very comfortable. It reminds me of my hometown Kunming.” Wu Ziqi, a tourist from Yunnan, said that he would definitely introduce more relatives and friends to Jiuhua Mountain next time.

This summer, the Jiuhua Mountain Laotian Ancient Village Night Market Music and Food Carnival was staged brilliantly, attracting huge “traffic”. On the basis of maintaining the “heat” of last year’s Laotian Huahua Country Music Concert, Jiuhua Mountain added new elements this year, “hand in hand” with music and food, creating carnival activities, and upgrading the cultural tourism consumption scene.

Since the beginning of this year, Jiuhua Mountain Scenic Area has vigorously promoted the coordinated development of the mountain and the mountain, continuously enriched the tourism industry, and made the scenic area more attractive. “We seize the important nodes such as the opening of Chihuang High-speed Railway, summer vacation, and Dragon Boat Festival, and launch preferential policies such as “Travel Jiuhua Discount Season”, and continue to carry out activities such as Huimin Consumption Season, May 19 China Tourism Day, Night Tour of Intangible Cultural Heritage Exhibition, and Hundreds of Huangmei Singing in Hundreds of Scenic Spots, which effectively enhance the participation and experience of tourists.” Zhao Lianggui, Director of the Culture and Tourism Department of Jiuhua Mountain Scenic Area Management Committee, said.

In recent years, Jiuhua Mountain has also relied on its unique natural landscape to continuously promote the update and upgrade of tourism products such as study tours, geological park parent-child tours, and exploration tours, while strengthening online and offline marketing and promotion to keep the scenic spot competitive in the tourism market.

On April 26 this year, the Chihuang High-speed Railway was officially opened, and the time and space distance between Jiuhua Mountain and tourists from inside and outside the province became closer. The scenic spot opened a through bus from Jiuhua Mountain Station to the Tourist Service Center, making it more convenient for people to come to Jiuhua Mountain to pray for blessings and enjoy sightseeing.

“The operation of the Chihuang High-speed Railway, especially the Yangtze River Delta Grand Loop, has made it very easy for tourists in the Yangtze River Delta region to go to Jiuhua Mountain for a ‘trip on the spur of the moment’. The newly built tourist service center also provides a lot of thoughtful and considerate services for our tourists, which adds a lot of points to this trip.” Suzhou tourist Chen Haibin commented.

When you come to the Jiuhua Mountain Tourist Service Center, a brand-new multi-story parking building comes into view. Next to it, a large parking lot is full of vehicles. At the end of 2022, Jiuhua Mountain Scenic Area invested 350 million yuan to start the construction of the Jiuhua Mountain Transportation Transfer Center Function Enhancement Project, which includes multi-story parking buildings, ground parking lots, and renovation and expansion of tourist service centers, integrating tourist transfers, consultations, and intelligent services.

“We have introduced many intelligent technologies to make parking easier for tourists, and added a batch of signs to make it easy for tourists to reach their destination quickly.” Cai Wenlong, deputy general manager of the Tourist Service Center, said that the number of parking spaces has increased from less than 2,000 to more than 5,000, which can achieve the goal of more than 5,000 people per hour. In addition, a large number of charging berths are also equipped, and the tourist reception capacity and service level of the scenic area have been greatly improved.

In addition to the perfect tourism service facilities system, the satisfaction of tourists with the scenic area also includes the clean and tidy scenic environment.

Tourists who have visited Jiuhua Mountain many times will definitely find that the current Jiuhua Street has changed a lot. It is not only neat and orderly, but also high-end and classy. In November last year, the Jiuhua Mountain Scenic Area Management Committee invested more than 26 million yuan to launch the Jiuhua Street (Taibai Book Hall Node) Comprehensive Environmental Improvement Project to improve the environment along the line of Gion Temple-Furong Bridge-Taibai Book Hall-Longquan Hotel and its surroundings.

“We have focused on the goal of creating the ‘cleanest scenic spot’ and benchmarked the ‘sitting on the ground’ standard. We have implemented landscape improvement (renovation) projects such as the transformation of Furong Bridge and pond nodes, the Taibai Book Hall node, the Taibai Square (including Tianchi) scenic spot, the Min Gong Temple terrace landscape, signboards, and the widening of sidewalks, and strive to create a comfortable tourism environment for tourists.” Xu Wenjie, a member of the Party Leadership Group of the Environmental Resources Protection Department of the Jiuhua Mountain Scenic Area Management Committee, said.

Since the beginning of this year, the Jiuhua Mountain Scenic Area Management Committee has launched a number of major projects involving infrastructure, tourism, people’s livelihood and social undertakings, established a pre-payment mechanism for tourism complaints, and continuously improved the level of volunteer services, so that Jiuhua Mountain can truly achieve “internal and external cultivation”. “Our Lotus Volunteer Service Team has won the title of ‘Welcome Pine Civilized Tourism Volunteer Service Team’, which is a great affirmation of our volunteer service and will surely inspire us to do better in the future.” Zhao Lianggui said.
Jiuhua Mountain is not only a scenic spot, but also a “super IP”. It has nearly 10 million tourists every year, which not only “ignites” the cultural tourism consumption market, but also drives the accelerated revitalization of local villages. Up to now, the number of homestays in Jiuhua Mountain Scenic Area has exceeded 300. Based on the provision of special accommodation functions, many homestays have embarked on the road of transformation and upgrading, and have launched “homestay +” products such as ecological sightseeing, health care, sports and leisure, and cultural promotion to meet the diversified needs of different tourist groups. “In the process of promoting the construction of Hemei Rural Boutique Demonstration Village, we have implemented “micro-transformation and fine improvement” village environmental improvement projects such as environmental improvement along the Yudai River, restoration of ancient monuments and landscape lighting projects according to local conditions, giving the village a new look.” Wu Chaohua, secretary of the Party branch and director of the village committee of Laotian Village, said. In recent years, the village has also introduced more than 20 enterprises such as Rare Book Handmade, Nanshan Qinshe, and Ancient Porcelain Coffee, and held more than 50 cultural activities, making Laotian Village’s rural tourism frequently “out of the circle”. “In the first half of this year, the village’s collective economic income reached 977,400 yuan, a year-on-year increase of 43.4%.”

It is understood that this year, Jiuhuashan Scenic Area has added one provincial-level Hemei rural center village, and the construction progress of the three provincial-level Hemei rural center villages approved previously is close to 90%. In the first half of the year, the proportion of rural service income and industrial income in the district accounted for 64.8% of the average operating income of the village, and the effect of broadening the channels of collective economic income of villages (communities) was obvious.