Cainiao AliExpress’s European warehouse orders surged by 200%

The 33rd Summer Olympics is being held in Paris, France, bringing new opportunities to global cross-border e-commerce.

Many cross-border e-commerce sellers have seized on this wave of traffic dividends by stocking up domestically in advance. A few days ago, in Cainiao and AliExpress’ Dongguan European warehouses, thousands of sportswear, shoes, hats, sporting goods and Olympic peripheral products were packed and shipped in the warehouse area, and then took a cargo flight to Paris, France.

Up to now, Cainiao’s European warehouse has covered 7 countries including Spain, France, and Germany. It integrates transportation, distribution, order consolidation, warehousing and other functions. The fastest “order in the morning, delivery in the afternoon” to ensure competitions and major promotions. During this period, the delivery time of “global 5-day delivery” parcels was stable.

The person in charge of the European warehouse operation of Cainiao International Express told reporters, “As the ‘Olympic economy’ continues to heat up recently, the number of orders placed by consumers in France, especially in the Paris area, has increased significantly. The export volume of cross-border e-commerce goods on AliExpress and Cainiao Consecutive record highs. In July this year, the shipment volume of Cainiao’s European warehouse increased by more than 200% compared with May, benefiting from the event traffic brought by the European Cup and the Olympic Games.”

On the AliExpress platform, Paris Eiffel Tower keychains and desktop ornaments, ball supplies, sports protective equipment, and small electric fans, a summer gadget, were all hot-selling items in July. Sales of small fan products increased nearly five times month-on-month. It is worth mentioning that with the opening of Cainiao’s special line for major items this year, AliExpress has made great efforts in the home decoration track. Chinese-made lazy sofas also experienced a significant growth during the European Cup and Olympic Games, providing overseas consumption with Provides a comfortable viewing experience.

As a sports year, starting from January 2024, many sports feasts such as the Asian Cup, European Cup, and Olympic Games will follow one after another. In fact, the sports economy has spawned more Chinese cross-border companies to actively expand overseas markets and improve service quality.

The reporter learned that in the past year, Cainiao has continuously improved its terminal fulfillment services in Spain, France, Mexico, Brazil, the Middle East and other places. Taking Spain as an example, Cainiao has expanded its local express delivery business to the Balearic Islands and Canary Islands to further optimize terminal distribution efficiency on the outer islands; in France, Cainiao focuses on laying out the local express network, with self-pickup points, overseas warehouses and distribution centers and other logistics infrastructure, and the express delivery network covers most cities in France.

Thanks to the construction of Cainiao Europe’s local express network, before the start of the Paris Olympics, Cainiao successfully transported multiple batches of “China House” support materials to Paris, France, to help Chinese athletes compete around the world.

Source: China cross-border e-commerce comprehensive Pilot Zone